Everything you watch becomes more detailed and immersive with true-to-life 4K HDR, powered by the all-new Cognitive Processor XR. Feel the intensity of the sun and experience all the stars of the night sky with Full Array LED and XR Contrast Booster 5. With outstanding picture quality, a flush bezel design, and HDMI 2.1 for next-gen gaming, the X90J 4K HDR LED TV is ready for everything.

COGNITIVE PROCESSOR XR – Revolutionary TV processing technology that understands how humans see and hear to deliver intense contrast with pure blacks, high peak brightness, and natural colors..Image Aspect ratio:16:9
XR TRILUMINOS PRO – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful to the human eye.
FULL ARRAY LED & XR CONTRAST BOOSTER – Precisely controlled backlighting brings out real-life depth and detail with deep blacks and high peak brightness.
GOOGLE TV – Browse 700,000+ movies and TV episodes, from across your favorite streaming services, all in one place. Including Netflix, Amazon Prime Video, Disney+, YouTube, the Apple TV app, and many more.
BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality movies included with BRAVIA CORE, exclusively on select Sony TVs.
PERFECT FOR PLAYSTATION 5 – Get the most out of your gaming with BRAVIA XR TVs featuring exclusive features for the PS5 console along with 4K/120fps as specified in HDMI 2.1 and input lag as low as 8.5ms.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
GOOGLE ASSISTANT – Use your voice to easily find your favorite movies, shows, and music. Get answers on screen, control smart home devices, and more.
APPLE AIRPLAY – Works with AirPlay 2 to easily stream content from your Apple device.
ACOUSTIC MULTI-AUDIO – Two sound positioning tweeters on the sides of the TV elevate the soundstage, enabling sound to follow the action for a truly immersive experience.

Make movies and games come to life with the immersive detail and contrast of Full Array LED, powered by the intelligent Cognitive Processor XR. See billions of accurate colors, each reproduced with the subtle differences of the real world with XR Triluminos Pro. And XR Contrast Booster 10 further enhances the dynamic range of the picture bringing out the beauty in everything you watch.

HANDPICKED BY AMAZON: They did the research so you don’t have to..Image Aspect ratio:16:9
FULL ARRAY LED CONTRAST – Precisely controlled backlighting delivers deep black, high peak brightness and is further enhanced by XR Contrast Booster 10 for real-life depth and detail
INTELLIGENT TV PROCESSING – The Cognitive Processor XR understands how humans see to deliver intense contrast with deep blacks, high peak brightness, and natural colors.
PERFECT FOR PLAYSTATION 5 – Take your gaming to the next level with input lag as low as 8.5ms and BRAVIA XR exclusive features for the PlayStation 5 – Auto HDR Tone Mapping & Auto Genre Picture Switch.
FEATURES SPECIFIED IN HDMI 2.1– Get the advantage in high-performance gaming on BRAVIA XR Smart TVs with HDMI 2.1 features such as 4K/120, VRR, and ALLM.
WIDE SPECTRUM OF COLORS – Rediscover everything you watch with billions of accurate colors and see impressive picture quality that is natural and beautiful, enhanced by XR Triluminos Pro.
PREMIUM SMART TV– Google TV with Google Assistant organizes your favorite content all in one place. Stream from Prime Video, Netflix, Disney+, Apple TV, HBO Max, Peacock and many more. Also, stream from your Apple device with AirPlay 2 support.
MOVIES INCLUDED WITH BRAVIA CORE – Bring the cinematic experience home. Enjoy streaming high-quality 4K UHD quality movies included with the BRAVIA CORE app, exclusively on select Sony Smart TVs.
WORKS WITH ALEXA – Through an Alexa enabled device, ask Alexa to change channels, adjust volume, and turn your TV on/off.
ENHANCED ENTERTAINMENT – Experience immersive and engaging cinematic content as the creator intended with support for Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode.